![]() ![]() It took nearly five years of development using this new technology that we were writing and during that time we thankfully just about managed to keep the business running as we were still selling the old software. It was a big gamble as fundamentally we had to start again, all the code that we built up with the old apps over a 20-year period had to be discarded and we developed from scratch. The developers felt confident that they could develop a whole new kind of creative suite of apps that would be very competitive in the more professional end of the market. We had all these skills to develop creative software but were not really putting them to great use, with the skill set in-house we could set our sights a lot higher. But we were successful with it and the business was always profitable.Īround 11 or 12 years ago a group of the developers came to us with a proposal, as you can imagine when you have apps that were developed 20 years ago with technology moving on and you are still trying to add on new features to the existing code base all the time it can become frustrating to develop for. For example, our desktop publishing app at the time, PagePlus was more focused on creating projects like greeting cards for the family, village newsletters, that kind of thing and at that point all our old apps were Windows only. When we first started out and for the following 20-odd years the applications that we developed were geared toward hobbyists. We have always been involved in creating creative software, desktop publishing, photo editing, and graphic design. The company was founded in 1987, so 35 years old and now actually one of the oldest software companies around. Please share the story behind Serif: Where did it start and how has it evolved so far? ![]() In this interview Website Planetheard from Ashley Hewson, Managing Director of Serif, developers of Affinity Suite on their journey of creating award-wining creative software. ![]() ![]() Serif has been developing creative applications for over 30 years but now, with the release of their Affinity line of applications for Windows, Mac and iOS, Serif has some of the best graphic and layout software available. ![]()
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